Hi world, we are Miguel & Javier, the team building Trackey; we enable software companies to close their feedback loops in a breeze.
Why are we building Trackey? ✨
Companies need a new approach regarding User Research and Customer Feedback.
They need to be able to understand which users are using their app, which type of customers are the most important to follow and what are their product insights. Doing this the right way is an unfair advantage for Product Teams that help them to grow any digital product easier.
Product, growth and customer success teams need to be able to ask questions in context (in-product surveys), to finally understand why people are behaving like this or how they feel to act in consequence.
With Trackey we want to enable you to drill down into user feedback, increase your survey response rates (up to 60%) and find gaps across the entire customer journey.
Customer feedback is harder and important than ever.
In the current days, everything has become digital. We use dozen of SaaS every day.
To craft the best experience possible for those apps, Product Teams have taken a central role in product-led companies. They need to understand people’s needs, validate true hypotheses and make sure that they’re building the right products for the right users.
So where is the problem for them?
🚨 There is too much data: Product Analytics tools are more focused on feature usage and databases that require technical skills.
🙅🏽 It's hard-to-reach users and get insights from those who are relevant. Most online surveys are not targeted the right way, so response rates are around 12% on average.
⚠️ High risk of wrong priorities: Between irrelevant data and few actionable user insights, the risk of bad roadmap decisions increases. Product teams lose time and companies' money.
Traditional user analytics tools fall short of providing insights into users' minds, while enrichment APIs provide only high-level demographic data with low hit rates.
On the other hand, long-form surveys and chatbots have terribly low response rates and can lead to low-quality data if the wrong questions are asked at the wrong time.
So how do you engage with your most valuable customers? When do you interact with who? And where do you do?
Introducing Trackey 👋
We provide the best tool to help product teams create highly personalized customer journeys and increase product customer adoption.
After several months of working with product teams of all sizes, from small startups to established companies with millions of users, a new customer feedback tool gets born today.
We are not here to tell you how to get customer feedback, but we can get you more accurate feedback and help your product team focus on the high stakes while your product automates all your feedback loops for a better experience.
This are the main principles we are following to build the best customer feedback tool for product teams ✨
In-App
We believe that in-app customer feedback is the best way to understand your users (and find your product gaps).
- Do it where users are: Display surveys on all pages, specifics pages, domains, subdomains, etc.
- When surveys appear: exit intent, visit duration, scroll progress, event-triggered...
- To specific users and accounts: based in attributes, location, logged in status, device, etc.
Trackey allows you to automate all your in-app customer feedback and integrate with your entire tech stack (Segment, Zapier, Intercom, etc.) to automate actions based on user responses.
Collaborative
We want product teams to invite the whole company, so everyone can stay in the loops of customer feedback.
The world needs more customer-driven companies.
We are aware that building personalised in-app surveys and close customer feedback loops is hard - and it demands time from your dev team.
While others focus on helping enterprise accounts, we want to focus on build the best platform for small and medium software companies that have a customer-driven culture and understand that customer feedback is important from the beginning.
Trackey pays for itself by increasing your retention and conversion rates.
Quick set up
It takes honestly 15 minutes to get started and we are not kidding, just copy past the Javascript into your code and integrate Trackey with your tech stack and go to market tools to start tracking users and events faster.
Enrich your CRM records, trigger personalized campaigns, and create logic surveys for testimonials or disappointed users.
Early bird program 🌱
If you’re excited by what we're building, we'd love to hear from you. We are currently partnering with 40+ companies that can give us feedback and benefit from our product at a reduce cost. The best suited partners we are looking for are SaaS companies between 10 and 300 employees.
Now you can start launching in-app targeted surveys, logic surveys and automated actions based on each user response.
Want to be among the first teams to try out Trackey? 🚀
Feel free to sign up here and find more info on our early bird program here!
If you have question or want to see a demo before signing up just ask : beltran@trackey.io
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