What is a micro survey?

Micro surveys are a powerful tool for digital product teams to gather valuable feedback from their users. By asking short, focused questions, micro surveys can help teams quickly identify pain points or areas for improvement within their product.

Additionally, micro surveys can be used to gauge user satisfaction and track progress over time.

By regularly incorporating micro surveys into their product development process, teams can stay in tune with their users' needs and make data-driven decisions that lead to better outcomes.

They help to understand your users’ needs so that you can either better direct them to value or prevent churn.

In this article, we're going to cover everything you need to know about micro surveys and how to make the most of them. Sound good? Let's get started!

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Micro surveys vs traditional surveys

Micro surveys differ from traditional surveys in a few key ways.

Firstly, they are much shorter in length. Micro surveys typically contain only one or two questions, while traditional surveys can have many more.

Secondly, micro surveys are often conducted in real time, meaning that users are asked the questions as soon as they enter the product or website.

Traditional surveys, on the other hand, are usually sent out via email or other methods and ask users to complete them at a later time.

The primary benefits of micro surveys are their speed and focus. By asking only one or two questions, teams can quickly get the answers they need without users having to spend too much time answering the survey.

Furthermore, by focusing on specific stages of the customer journey, teams can gain deeper insights into areas of their product that need improvement or areas that are performing well.

Micro surveys can be used for a variety of purposes, from collecting product feedback to researching new features and tracking marketing attribution. Product feedback micro surveys can help teams identify usability issues and feature requests that users have.

Feature research micro surveys can help teams understand how users interact with certain features and what they think of them. Marketing attribution micro surveys can help teams understand where their users are coming from and how they found out about the product.

Exit intent micro surveys can help teams understand why users are leaving the product and what they could do to keep them engaged. Finally, customer satisfaction surveys can help teams measure user satisfaction over time and track progress.

Building a great micro survey requires careful planning and thoughtfulness. Keep it focused by asking only one or two questions that will give you the necessary answers without overwhelming your users.

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Pros and cons of micro surveys

Micro surveys offer several advantages over traditional surveys. They are faster and require less time from users, making them ideal for capturing quick feedback.

They can also be more targeted, allowing teams to focus on specific areas of the product or user experience. In the same way, they are a great tool for tracking user satisfaction and progress over time.

On the downside, micro surveys can be difficult to interpret due to their brevity.

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Why are micro surveys so effective?

Micro surveys offer a unique advantage over traditional surveys in that they can provide highly specific information. By asking only one or two questions, users can give feedback on a specific feature or issue without having to answer a long list of questions.

This allows teams to quickly identify and address any potential issues or areas for improvement, as well as gain a better understanding of how users interact with their product.

Moreover, micro surveys can be used to measure customer satisfaction and track progress over time.

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Using micro surveys in practice

Great job on learning about the value of micro surveys! Now, let's explore some practical ways to use these mini-surveys.

Product feedback micro surveys

Product feedback micro surveys can be used to collect feedback on usability issues and feature requests that users have.

For example, you could ask users to rate how easy it was to complete a certain task or ask them what feature they would like to see added to the product. You could also ask them to rate their satisfaction with a particular feature or ask them what they think could be improved.

This particular type of feedback is collected in various ways and oftentimes it is centered around a certain product goal such as a product launch, the product development pipeline, user onboarding, or even user testing (i.e. the introduction of new services, features and upgrade

The key is to keep the questions focused and actionable, so that the feedback you receive is specific and helpful.

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Feature research micro surveys

Feature research micro surveys can help teams understand how users interact with certain features and what they think of them. For example, you could ask users to rate the usefulness of a particular feature, or ask them how often they use it.

You could also ask them to describe how they use the feature, or ask them what they would change about it. The insights gained from feature research micro surveys can help teams prioritize which features to improve or remove altogether.

Marketing attribution micro surveys

Marketing attribution micro surveys can help teams understand where their users are coming from and how they found out about the product.

For example, you could ask users how they first heard about your product, or which marketing channels they find most effective.

Marketing attribution micro surveys can also help teams identify which channels are underperforming and which ones they should invest more resources into.

Exit intent micro surveys

Churn prevention surveys, also known as exit surveys, are a great way to show your customers that you care about their experience with your product or service.

These surveys can be used in a variety of situations, such as when a customer is considering cancelling their subscription or when a website visitor is about to leave without making a purchase or signing up.

While screen recording tools and in-app monitoring software can provide some insight into why users churn, they don't always give you the full picture. By asking your customers directly why they are considering leaving, you can gain valuable feedback that can help you improve their experience and keep them as happy customers.

You can even provide options for them to choose from or allow them to provide their own feedback in an open-answer section.

The choice is yours!

Customer satisfaction surveys

In addition to providing valuable insights, microsurveys can also be a great way to connect with your customers and gauge their loyalty and satisfaction.

One popular metric for measuring loyalty is the Net Promoter Score (NPS). By using NPS, you can quickly and easily get a sense of how loyal your customers are to your brand.

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It's important to note that these types of surveys are most effective when geared towards current and long-time customers who are already familiar with your brand.

So, be sure to collect NPS scores from actual customers rather than anonymous visitors who have yet to build a relationship with your brand.

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How to build a great micro survey

When building a micro survey, it's important to start by defining a clear goal for the survey and the specific question(s) you want to ask. Some tips based on our experience helping SaaS companies create micro surveys are:

Keep it focused

By keeping your micro survey focused and concise, you can ensure that users won't feel overwhelmed and will be more likely to complete it.

A quick tip for your micro surveys: it's best to stick to one topic at a time. That way, you can really hone in on the information you're looking for. If you have multiple topics, it's better to run separate surveys for each one.

Keep it targeted

As mentioned above, it's important to make sure that your surveys are targeted to a specific audience or user segment. Do not send them to your entire customer base at random stages of their customer journey.

For example, if you released a new feature, the micro survey should be triggered by a use case. It wouldn’t make sense to seek insights from customers who haven’t tried it or have no use for it.

Keep micro surveys targeted by triggering them by events. You can make them even more personalized by introducing other language versions. Translating your survey to multiple languages at once can help you get more responses.

Keep it On-Brand

Make sure your micro survey is in line with your brand's voice and tone. Use your brand's colors and fonts to create a cohesive look and feel. This will help users feel more comfortable and confident when completing the survey. Equally important, make sure the survey is visually appealing and easy to read.

Use clear and concise language and avoid using jargon or technical terms that users may not understand. Finally, make sure the survey is accessible and can be completed on any device or screen size.

Keep it integrated.

Integrating your micro surveys with website optimization tools like Zapier, Amplitude, Segment, and more can be a total game-changer! By automating the process of distributing survey answers into your current stack and gathering feedback, you can gain super valuable insights into your users' experiences.

This will help you make data-driven decisions to improve your communications and product for all kinds of customer segments. How awesome is that?

Wrapping things up

In conclusion, I just wanted to say that it's been a pleasure sharing this information with you.

I hope you found it helpful and informative! If you have any questions or comments, please don't hesitate to let me know. 

Thanks for taking the time to read this article and check out Trackey now if you want to start understanding your users better at an affordable price!

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