Popup Surveys: How to Create Them to Collect Amazing Customer Insights

Popup surveys can be a powerful tool to collect valuable customer feedback and improve your SaaS product. By customizing your popup surveys to target specific segments of your customer base, you can gather insights from different groups and tailor your product accordingly to them.

What is a pop-up survey?

A popup survey is a type of online survey that pops up on top of the webpage or application that a user is browsing.

Are triggered by certain actions such as clicking on a link, scrolling down the page, or after a specific period of time has passed. Popup surveys usually consist of a few questions and can be a friendly way to start collecting customer feedback in real-time.

With this solution, you can get insights into how your customers feel about your product or service, identify areas for improvement, and ultimately make better business decisions.

The advantages of in-app targeted micro-surveys for SaaS companies.

Unlike traditional ones, popups' are less intrusive and more likely to be completed since they only consist of a few simple survey questions. This leads to higher response rates and more accurate data.

With the right survey tool, they can be customized to target specific segments of your customer base, allowing you to collect insights from different groups and tailor your product or service accordingly.

And that's efficiency!

Engaging with customers through surveys is an effective strategy to increase their involvement with your brand. Surveys can be used to gather feedback on new features, ask about their experience with your product, or simply remind them of the benefits of using your service.

By utilizing survey tools like Trackey, you can establish stronger relationships with your customers and create a personalized feedback-response experience for every user, improving this way many aspects of your digital business.

How to design a successful pop-up survey for collecting amazing customer insights

To create a successful popup survey, it's important to keep the following friendly tips in mind:

1. Keep it short and sweet:

We all know how busy life can get, so make sure your popup survey is quick and easy to complete. Avoid lengthy or complex surveys that may deter users from participating. A fantastic way to do so is by creating pop-up surveys with closed-ended questions in your survey form.

2. Be specific:

Make sure your survey questions are clear and easy to understand, so you can get actionable insights from your customers. Avoid vague or confusing questions that may not provide useful feedback.

3. Use visual aids:

Including images or videos can help make your survey more engaging and increase response rates. Just be sure they're relevant to the questions being asked and add a touch of fun to your survey.

4. Timing is key:

Consider when and where you want your popup survey to appear on your website or application. You don't want to interrupt the user experience, but you also don't want to miss an opportunity for feedback. Choose a time when your users are most likely to be receptive to your survey.

‍

5. Test and iterate:

Don't be afraid to test different variations of your popup survey to see what works best for your audience. Use A/B testing to compare response rates and refine your survey over time. Remember, the more friendly your survey is, the more likely your users are to participate and provide valuable feedback.

Examples of well-implemented pop-ups solutions for your website

Find Out Why Customers Didn't Make a Purchase

As a business owner, it's important to understand why potential customers may have decided not to make a purchase. By reaching out and asking for feedback, you can gain valuable insights that can help improve your products or services.

Don't be afraid to ask for feedback at the exit intent and take it as an opportunity to learn and grow your business.

‍

‍

Consider customers’ lifestyles

When designing products or services, it's important to consider the lifestyles of our customers. By understanding their needs and preferences, we can create solutions that fit seamlessly into their daily routines.

So, let's put ourselves in their shoes and design with empathy!

‍

‍

Measure NPS | Google Meet

Google Meet uses these surveys to measure NPS (Net Promoter Score), which is a metric that measures customer loyalty and satisfaction.

By asking users how likely they are to recommend the service to a friend or colleague, before the website exit, Google Meet can gather valuable feedback on how to improve their product.

‍

Ask your visitors how they discovered your website

It's always great to know how people find your website. By asking your visitors how they discovered your site, you can gain valuable insights into your marketing efforts and adjust your strategy accordingly. So, don't be shy - ask your visitors how they found you!

How to manage customer feedback from your pop-up surveys

It's essential to analyze the survey data you've collected and take personalized action based on the insights that each user provided.

One way to use this feedback is to identify common pain points or areas for improvement. Look for trends in the responses and prioritize changes that will have the most significant impact on your customers' experience.

You can also use customer feedback to inform new features or updates. If multiple users suggest a similar feature, it may be worth considering implementing it in your product roadmap.

Don't forget to show your customers that their feedback is valued by acknowledging their contributions and communicating any changes that are made as a result of their suggestions.

Remember, your customers are the lifeblood of your business, and their opinions matter!

You should also consider using popup surveys as part of your onboarding process. Ask customers a few simple questions when they first sign up, such as what motivated them to join or what their expectations are.

This will help you understand their needs and better tailor your product or service to meet them.

Finally, don't forget to follow up with customers after they've completed a popup survey. A friendly thank-you message or follow-up question can show that you value their feedback and encourage them to participate in future surveys.

Remember, building a positive relationship with your customers is key to the success of your business.

We know that offering a personalized solution for every popup survey response could be difficult and a big time spender for your product management teamwork.

Get to know Trackey.io

We are building Trackey to help data-driven startups find gaps and understand their users to help them succeed. Launch a pop-up survey and track responses at scale effortlessly!

‍