In-app surveys best practices

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Considering setting in-app surveys? Are you unsure of how to maximize it?

You know that ongoing feedback might improve every aspect of your company, especially product development, marketing, and customer satisfaction.

And all you have to do to gather it is launch the appropriate surveys at the right moment. But unfortunately, there are situations when that is the issue, right? How can you get your survey in front of customers when they are using your product?

Well, that's where in-app surveys come in! The most effective techniques for in-app surveys are covered in this guide, so I hope our approach is useful for you (especially if you work in SaaS!)

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How valuable are in-app surveys?

An in-app survey is a great way to collect feedback from your users and improve their experience with your software.

This type of survey is conducted within the application interface, making it easy for users to provide their thoughts and opinions without having to leave the app.

To ensure that your users are willing to participate in your in-app survey, it's important to keep it short and sweet. Nobody wants to spend a lot of time filling out a survey while they're trying to use your app!

By keeping your survey brief and to the point, you'll be more likely to get valuable insights from your users.

In addition, in-app surveys can be targeted to specific groups of users, allowing you to gather highly targeted feedback that can help you improve your software. By implementing these in-app survey best practices, you can measure customer satisfaction, and collect feedback that you may need to make your SaaS a real successful product.

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The importance of in-app surveys for SaaS

Integrated surveys are incredibly important for creating a friendly user experience. By getting feedback from users while they are using your product, you can gain valuable insights into their needs and preferences.

This information is going to help you improve user engagement, increase customer satisfaction, and ultimately drive growth for your SaaS product.

In addition, in-app feedback is a great way to measure customer satisfaction and identify trends over time. By regularly asking for user feedback, you can track changes in satisfaction levels and adjust your product strategy accordingly.

This information is essential for maintaining user engagement and driving growth for your SaaS product.

By implementing best practices for in-app, such as keeping them short and targeted to specific groups of users, you can maximize the value of the user feedback you receive.

With this at hand, you'll be well-equipped to make data-driven decisions that will help take your business to new heights.

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Contextual surveys to achieve a higher response rate

Contextual surveys are a fantastic way to get a higher response rate from your users!

Targeting specific groups of users with relevant survey questions, you can increase the likelihood that they will be willing to participate and bring useful information.

For instance, if you've recently added a new feature to your mobile app, you might want to target users who have used this feature before with a contextual survey. This type of user survey can help you collect valuable feedback about the feature's usability, effectiveness, and overall impact on the user experience.

To implement contextual surveys effectively, it's important to use a tool that allows for targeted survey distribution based on user behavior or demographics. With the right tools in place, you can leverage contextual surveys to gain valuable insights that will help you improve your SaaS product over time.

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In-app vs. email: Which one is a better survey app?

While email surveys have been around for a while, they may not always be the best option when it comes to gathering feedback from SaaS users. In contrast, in-app surveys are becoming increasingly popular due to their ability to gather real-time insights and targeted feedback.

One of the main advantages of in-app over email is the level of participation. When you send an email question, there's no guarantee that your users will even open it, let alone take the time to complete it.

With an in-app system, however, you can catch your users' attention while they're already engaged with your product. This means they're more likely to provide specific feedback and offer suggestions for improvement.

Another advantage is that they allow you to target specific user groups based on their behavior or demographics. This means you can collect highly relevant feedback from users who have actually used a certain feature or function within your software or mobile app. By doing so, you can better understand their needs and preferences and make informed decisions about how to improve your product.

Moreover, in-app offers real-time insights into user behavior and preferences. Unlike email which may take days or even weeks to receive responses, in-app provide immediate feedback that can be used to make quick adjustments or improvements.

Finally, the tools-integrated systems are a great way to show your users that you care about their opinions and are dedicated to improving their experience with your product.

By asking for responses within the app itself, you demonstrate that you value their time and are committed to making changes based on their input.

Overall, while both have their place, the advantages of in-app make them a better choice for SaaS companies looking for targeted and actionable insights from their users.

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NPS, CSAT, and much more

When it comes to software-integrated surveys, two of the most popular types are Net Promoter Score (NPS) and Customer Satisfaction (CSAT). Both are easy-to-use tools that enhance customer journey with a little effort score.

NPS surveys are a great way to gauge how much your users love your product or service. They ask users to rate how likely they are to recommend your offering to others on a scale of 0-10. And here’s how the results work, we consider promoters users that gave a score of 9-10, while a score of 0-6 makes them detractors.

By calculating the difference between the percentage of promoters and detractors, you can determine your net promoter score. The in-app NPS provides valuable insight into how satisfied your users are with your product and whether they're likely to recommend it to others.

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One survey that can provide you with valuable insights for your business is the Product Market Fit Survey.

This type of survey can help you evaluate how well your product meets the needs of your target market. The way to introduce this solution is by asking users how they would feel if they could no longer use your service, you can gauge their level of satisfaction and identify areas for improvement.

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The PMF survey typically uses a scale ranging from "Very Disappointed" to "Not dissapointed" to measure user sentiment. By analyzing the results of this survey, you can determine whether your product is meeting customer needs and expectations, or if there are areas that need improvement.

You can find more interesting information about this metric and how crucial it is for startups in this article by Rahul Vohra, founder of Superhuman.

In addition, there are many other types of questions you can ask in an integrated survey. For example, open-ended questions allow users to provide more detailed feedback about their experience with your product.

This information can help you make data-driven decisions that improve the overall experience and drive growth for your SaaS product over time. So don't be afraid to ask your users for feedback - it's a friendly and effective way to build a better product!

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How to implement in-app surveys into different work teams

Integrated user response can be incredibly useful for different teams within your organization. Here are a few examples of how various departments can leverage these surveys to improve their work:

Product development

The product development team can use in-app solutions to gather feedback on new features or updates they're considering. By asking users specific questions about what they'd like to see improved or added, the team can make data-driven decisions that align with user needs.

Moreover, in-app surveys can help the product development team prioritize which features to work on next. By gathering customer feedback about what's most important to them, the team can focus their efforts on building features that will have the greatest impact on user satisfaction and retention.

Customer Success

Incorporating a quick response poll into your customer success strategy can be a valuable tool for tracking and improving key metrics. For instance, you can utilize CSAT surveys to gauge satisfaction levels for both new and returning users. Additionally, launching a CES survey can help you measure customer effort and overall sentiment toward your product.

Whether you're looking to measure your NPS score or simply track user satisfaction, in-app can provide valuable insights for your team. By leveraging the right survey for your target audience, managing customer feedback can be a streamlined and efficient process.

Growth Marketing

Growth marketing can benefit greatly from using in-app surveys to gain insights into their target audience. By asking users demographic questions such as age, gender, location, or profession, the growth marketing team can gain a better understanding of who is using their app and tailor their messaging accordingly.

In addition, by asking users how they discovered the app or why they chose it over competitors, the growth marketing team can obtain valuable insights into what's working well with their marketing strategy and where they might need to improve.

Overall, in-app feedback is an essential tool for growth marketing teams looking to improve their work by listening closely to their customer's needs and preferences. By leveraging this tool effectively, growth marketers can build a better product that meets user expectations while also driving growth for their business over time.

User Research

User research teams can also use in-app surveys to gain valuable insights into user behavior and preferences. By asking users questions about their experience with the app, user research teams can identify areas for improvement and make data-driven decisions that will ultimately lead to a better user experience and higher customer satisfaction.

Moreover, by targeting specific user groups with contextual surveys, user research teams can gain a more detailed understanding of how different types of users interact with the product.

With this information, they can make more informed decisions on how to optimize the user experience and improve key metrics such as retention and engagement.

Overall, utilizing in-app surveys is a great way for user research teams to connect with users and improve the app in a friendly and effective manner.

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How to create In-App Survey designs that catch your audience's attention

Creating a poll that captures your audience's attention should be a fun and engaging experience for your users. A well-designed system can help you improve response rates and gather more accurate feedback from your users. Here are some tips for your integrated survey designs:

1. Keep it simple

Avoid using too many colors, fonts, or graphics that can distract or overwhelm your users. Instead, keep the design clean and simple so that users can focus on answering the questions without feeling overwhelmed.

2. Use images strategically

Images can be used to make surveys more engaging and friendly. Use images to illustrate a point or add context to a question, and choose images that are warm and inviting.

3. Make it mobile-friendly

Since most users will access your app on their mobile devices, it's important to ensure that your survey is optimized for mobile screens. Use responsive design techniques to ensure that the survey looks good on all devices and is easy to navigate.

4. Pay attention to branding

Your survey should reflect your brand identity and messaging, but it should also be friendly and approachable. Incorporate your company logo and colors into the design, but use them in a way that feels welcoming and inviting to your users.

5. Test before launching

Before launching your survey, test it thoroughly to ensure no technical issues or glitches that could impact the user experience or data accuracy. Make sure that the survey is easy to navigate and that users feel comfortable providing responses.

By following these best practices, you can create solutions with designs that are both visually appealing and user-friendly. This will help you capture your audience's attention, and get valuable feedback from them about how to improve your SaaS product.

Here to help!

Before you create your next in-app survey, make sure you keep it relevant to the specific audience and that they are targeted the right way.

Think about what you want to get out of it and keep it simple. Remember, user experience could be your most advantage or disadvantage in 2023.

Today, Trackey is a customer survey tool for SaaS & digital products. Collect more user insights with perfectly segmented micro surveys, automate actions based on answers, and quickly find gaps across your product!